Representation

Carl Rogers (1980)
In the case of magazine text and adverts they are encoded specifically to represent an aspirational lifestyle offering audiences images of an ideal self and ideal partner.
This theory can be implemented into my production as we present Barney as a role model. His confidence, skill and style are all admirable and portray his as an idealistic.

Carlsson (1999)
In terms of music videos - do we aspire to emulate the artists - 'Shaman' as defined by Carlsson.
This theory can be applied to my production as, similarly to the previous point, Barney is presented as idealistic person and audiences will see him and want to be like him

Goodwin
Literal representation
In our production we