Theorists - 'To What Extent Is Human Identity Increasingly Mediated?'

Stuart Hall

• Preferred Reading
• Negotiated Reading 
• Oppositional Reading 

Thomas De Zengotita (2005) - Preferred

• 'Everything we experience is via the media'
• Therefore the media must shape us

Poletta and Jasper - Negotiated

A collective identity may have been first constructed by outsiders who may still enforce it, but it depends on some acceptance by those whom it is applied.

Jacques Locan - Negotiated

• Mirror Stage
• '... That mirrors helped children to develop a sense of self identity...'
• The assertion is that we gain an idea of self-identity through reflection

Althusser: Interpellation (1971) - Preferred

• The audience's identity is made up of outside influences such as the media 
• The mass media can 'control' the audience as what they say is assumed to be real.