New Media:
Youtube Stars:
Youtube stars have increasingly become more popular than stars from the traditional media forms such as Music and Film. The quote below describes one of the reasons why this could be.
'Connection is one word that's used over and over again when teens describe their relationships with digital stars. According to the study, teens and young adults describe YouTubers as someone who is "just like me, understands me, someone I trust, has the best advice, doesn't try to be perfect ... and likes the same things I do."
Those interviewed also suggest that YouTubers are more likely than actors or celebrities to reach out to fans on social networks like Twitter. 73% of teens and young adults report feeling close to YouTubers as opposed to 45% who say they feel close to TV and movie stars. '
KSI
KSI is a huge star on youtube, from making videos in his bedroom in his parents house to featuring in movies and creating music, he has gained a huge following of people that find him entertaining and people that relate with him.
Does that mean he considers young people's reliance on technology damaging, a restriction on our ability to socialise and act acceptably?
'"I don't think it's damaging at all," Olatunji tells me over email. "We now just have different ways of talking to each other. Technology in my opinion has advanced dramatically in the past few years, allowing us to connect to each other in ways which were not possible before. It's bringing us closer as well as allowing us to be more free'
People are using new ways of connecting with other people that share the same interests.