Trevor Millum facial expressions

1. Soft/introverted: eyes often shut or half-closed, the mouth slightly open/pouting, rarely smiling; an inward-looking trance-like reverie, removed from earthly things.

2. Cool/level: indifferent, self-sufficient, arrogant, slightly insolent, haughty, aloof, confident, reserved; wide eyes, full lips straight or slightly parted, and obtrusive hair, often blonde. The eyes usually look the reader in the eye, as perhaps the woman regards herself in the mirror.

Seductive: similar to the cool/level look in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.

Exam practice (un-finished)

Has the creation of collective identity changed

In Polletta and Jaspers ‘Collective identities, social movements’ they question the definition of collective identity. ‘Does collective identity consist mainly of moral obligation, altruism, and personal loyalty, or can be self-interested concern with the opinion of others’. Through the use of one historical case study and one of a contemporary case study, I will try to distinguish the differences or similarities of how collective identity of youth culture has changed over time.
Boyz N The Hood is a 1991 'teen hood drama' thats set in the 80s-90s about a group of teenagers that are living in Crenshaw, a neighbourhood in South Central LA where “one out of every twenty-one Black American males will be murdered in their lifetime” and “most will die at the hands of another Black male”.  The opening sequence includes these quotes on a blank black background with the sound of some young males planning and executing a drive by shooting. All of this is within the first minute of the movie, this sets the tone for things to come. This paints a bad picture of the youth in LA   as the very first thing you learn about them is that they are ruthless and lethal. The sound of a child saying "they shot my brother, they shot my brother" helps portray the impact of their actions on the community. The sound of police sirens and a helicopter shows that they are often involved with the police.  
Chicago School and the Birmingham School of Subculture's Theory states that 'subcultures are liable to influence extensively the everyday lives of participants in practice' This theory is evident within the film. The children that grow up in the area of South Central LA are surrounded by, and brought up around a life of violence and gang culture and are heavily influenced by it. Tre however is an exception, Tre reflects a positive notion about the youth. He is intelligent and polite, a long way off from the presentation of youth that is portrayed in the movie.

The London riots in  2011 was covered widely across the British media, mostly in a negative manner. Teen males where targeted the most in hateful and largely unfavourable articles published in papers such as The Sun and The Daily Mail. 'Mobs', 'Anarchists' and 'Morons' where word that were used on the front cover of many papers. 
'The notion of incorporation suggests that media and commerce only become self-consciously involved in the marketing of subcultural styles ... Thornton suggests that subcultures are liable to involve a variety of both positive and negative forms of direct media involvement right from their beginnings.'
This quote from the Chicago School and the Birmingham School of Subculture states that the media has an influence in shaping a sub-culture and promoting it in either a positive or negative way. In the case of the London Riots, it was nearly all negative coverage. This demonisation is similar to that in Boyz in the Hood, the only difference being is that there is some sympathy portrayed in the movie towards the youth. In both examples the youth are shown to be violent and careless, however the American youth is perceived to be worse because of their gun crimes. 




The notion of incorporation suggests that media and commerce only become self-consciously involved in the marketing of subcultural styles after they have been established for a time, and Hebdige emphasizes that this involvement effectively spells the demise of subcultures. In contrast, Thornton suggests that subcultures are liable to involve a variety of both positive and negative forms of direct media involvement right from their beginnings.
http://subcultureslist.com/subculture-theory/

Artist research

Disclosure:

Disclosure have are currently promoting their new album in various ways through their website.

Instead of going straight to the websites home page the viewer is directed to this page where the new music is played in the background and the track listing, release date and album artwork is shown.

On the home page there are numerous links to picture galleries, tour dates, current music and current music videos. These are all displayed and done through other services such as Spotify, Instagram and youtube. This diverse use of social media platforms allows the artists to reach out to more people.

Here is an example of how Spotify is used on the website.

On the pop up screen at the beginning of the website there is this message.

This is telling us that the music videos are going to be linked in a story. The first two videos that have been released do back this up as they are set in the same fictional city and include the same main actor.

It also includes hints of the album artwork in multiple shots in both videos.

Narrative and Story

Narrative - A sequence of events organised into a story with a particular structure.

Story - All of the events in a narrative, those presented directly to an audience and those which might be inferred

Revised Story - we could have written our story in a slightly different way, we could have started earlier when the protagonist gets jumped and taken to the room that we see at the start of the clip.